The new cool Philips Wake-Up Light more or less simulates the sun right in your very own bedroom each morning to naturally awaken you from a peaceful slumber. This innovative lamp slowly simulates an actual sunrise 20 to 40 minutes before an alarm of five different nature sounds begins to awaken you naturally for an improved mood and energy level. It features the colored sunrise simulation that gradually brightens from red to orange to yellow, a dimming, sunset-simulating light mode to help you fall asleep, and doubles as a bedside lamp with 20 different brightness settings. Best of all, unlike the sun, this one has a snooze button and anything is better than being jarred awake in the dark by obnoxious alarms beeping and usually even before the real sun even rises.