Every now and then we have a watch that catches our attention, and the Zoomin Watch is one of them. This clever watch concept by Gennady Martynov & Emre Cetinkoprulu uses a pair of cyclops magnifiers to bring the current time into clear focus. A small circle of numbers nearer to the center of the watch gives you the hours of the day while the outer ring of numbers give you the minutes. Reading the time is as simple as reading a digital clock. With a design that’s reminiscent of the eye reading chart at the optician, this clean and innovative layout should appeal to everyone, young or old.